Left: A carefully planned wayfinding sign plan with strategically placed signs helps pedestrians safely reach their destinations and directs vehicular traffic into the desired pattern.
QUICK FACTS
EXTERIOR WAYFINDING SIGNS
Always require careful, thoughtful planning with considerations including site audit, foot and vehicle traffic flow, safety, emergency contingencies, visibility, available light/illumination, potential for change, branding and design preferences, code constrains, product, sizes, quantity and budget
Provide a welcome and set the tone for a visit to a facility, campus or event
Instill confidence in new visitors and reinforce desired traffic pattern behaviors in frequent visitors
Direct pedestrians and motorists safely and efficiently to their destination
May be used to promote brand and/or color schemes
May involve as few as one or as many signs as hundreds of signs
May involve signs of assorted sizes
may be enhanced through the use of matching site, building, or other location signage
